Forging Corporate Connections Through Flowers
Over six years we've learned that effective business gifting isn't about flawless arrangements—it's about grasping the nuanced art of professional relationships and the timing that truly matters.
How We Solved the Corporate Gifting Puzzle
Back in 2021, we kept hearing the same gripe from business clients: "Gorgeous flowers, but they arrived after the meeting had ended." That moment made us realize we weren’t just arranging blooms—we were shaping moments that can strengthen or strain professional ties.
The Timing Breakthrough We Fell Into
Our turning point happened when a stressed client in 2024 had to accelerate an important investor meeting by three hours and needed deliveries aligned. Rather than declaring it unfeasible, we created what we now term "flex-timing"—floral setups that look right at 9 AM or 2 PM.
"Today we craft bouquets with several peak moments across the day, so the blooms always appear fresh and purposeful."
Our Approach to Solving Problems
We crafted this method after seeing many well-meaning gestures lead to awkward moments rather than genuine connections.
The Context-Finding Phase
We learned through experience when a client's celebratory arrangement landed amid a tough restructuring announcement. Today we ask the questions florists often overlook: What's going on in your business at the moment? What's the mood you're dealing with?
Recent example: a client wished to celebrate a partnership but noted their partner firm was facing a family tragedy. We moved from festive celebration to considerate support—acknowledging the partnership in the same way, but with a wholly different emotional tone.
The Real-World Feasibility Check
Lovely designs that are hard to maintain can become awkward in a matter of days. We learned to tailor creations for real office settings — temperature control, changing lighting, busy receptionists who might overlook watering.
Our "office-hardy" picks include flowers that dry gracefully instead of wilting, and arrangements that appear purposeful even if not perfectly cared for after a busy week.
The Ongoing Impact Innovation
We found the true effect unfolds after delivery. A client noted guests were still asking about their flowers weeks afterward, still looking fresh. That's when we realized we weren't just delivering gifts—we were sparking ongoing conversations.
Now we add discreet care notes that help keep arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve that polished image year-round.
The People Shaping the Process
We aren’t your typical florists, and that’s likely why our method resonates. Our background in business consulting and hospitality management taught us to view gifting as relationship strategy, not merely decoration.
Avery Kim
Lead Design Curator
Former hospitality manager who kept noticing how flowers shaped guest experiences in luxury hotels. Avery brings the same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Mika Rao
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies miss. Mika specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
